Knight Fight was an buhurt event inside the Digimessut event at Verkkokauppa.com Helsinki store. I got to take a responcibility of arranging this little event that turned out much larger than we antisipated because it turned out to be a problem that people wanted to spend time watching these fights rather than getting inside the store and go shopping. I also got the the event to last the whole night instead of just an hour like we paid for them because they were so eager to do more fights.
For the event visuals we had a little photoshoot with 3 of the fighters. From these quick studio shots I aimed to create something that looked cinematic and so I end up creating tons of different images for various marketing channels. We also filmed a short video ad for the event, but personally I wasn't too happy with it. We did publish it, but I can't remember if we did any paid advertising with it.
Logo was also designed to looke somewhat cinematic and people really loved it.
I also made the Digimessut ad cover for Helsingin Sanomat and bunch of large banners for the event like the one seen in the photos below behind the fighters.
For the event visuals we had a little photoshoot with 3 of the fighters. From these quick studio shots I aimed to create something that looked cinematic and so I end up creating tons of different images for various marketing channels. We also filmed a short video ad for the event, but personally I wasn't too happy with it. We did publish it, but I can't remember if we did any paid advertising with it.
Logo was also designed to looke somewhat cinematic and people really loved it.
I also made the Digimessut ad cover for Helsingin Sanomat and bunch of large banners for the event like the one seen in the photos below behind the fighters.
